It’s a story about a redhead from the northern suburbs of Israel who joined the IDF spokesperson’s unit. After completing his army service, he continued his work in the public sector as a strategy and communications advisor to Yitzhak Aharonovich, the minister of internal security in the Israeli government.

His next stop was in the private sector, joining a Jewish-sphere public relations project. In 2013, this redhead led a victorious campaign by Yona Yahav for the mayorship of the city of Haifa and became his spokesman. But after three years, he felt that he is ready to take off and fly solo. Eido founded Minkovsky Media, which soon became one of the most impactful firms in the high-tech sector and local media market.